Egelion

[Louis]

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New for this winter season, Diamant, Egelion's largest jewelry provider and royal jeweler, announced a brand new line of products available for purchase. Diamant, originally from Caille since the 3600s, has long been the official jeweler of the royal family as well, providing the family with commissioned tiaras, crowns, earrings, necklaces and rings. Diamant have asked the royal family for permission to display the crown jewels in their main store in Norterra to help promote their new marketing strategy. Diamant has released their new "Be Royal" campaign, telling consumer that they, by purchasing Diamant's products, can also be royal. What does it mean to be royal? One can think of the royals as elegant, poised, and divine. Touched by god themselves. Raised to rule, raised to lead. Diamant believes that anyone can portray these qualities...with their jewelry.

Diamant was given three different pieces from the crown jewels to display at their store. On behalf of the royal family, Diamant received the Montalivet Ruby Diadem, the Leon State Crown, used for coronations, and the Orleans-Vasser 4500s Diamond Set. Each of these items hold special significance to the royal family and are being used to promote the new "Be Royal" line. Diamant has stated that there are three sets of silver necklaces, three sets of golden necklaces, bracelets, gemstone rings, and diamond earrings available to purchase. Many of these products are available for all genders, owing to Diamant's campaign to keep jewelry "available for all". The company was grateful to the constant access to silver, gold, and diamonds in Egelion thanks to several decades-long negotiated deals between Egelion and other nations. Diamant is expected to have a great season of selling jewelry this winter season, with many thinking of choosing Diamant for special occasion gifts and to start a new trend of fashion in the region.

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