Deltaria

[Rogue]

Hradnice - In the auto capital of Deltaria, the city of Hradnice, the two CEO's of Cesarec and PRIME signed the documents to formalize a historic decision, in the making for the past years. After approval from the Deltarian Market Authority, the two largest car manufacturers in Deltaria were formally merged this morning into the new Deltarijanac Automobil Korporacija (Deltarian Car Corporation). PRIME, the largest and oldest of the two, has been Deltaria's pride in the car industry, being active worlwide for centuries and releasing a wide range of popular cars in that period. Cesarec had been known for its quick rise as a EV manufacturer, gaining ground in the early years of the EV revolution as one of the top manufacturers in the field. 

In recent years both companies suffered from continued losses as the car industry faced increased challenges. PRIME failed to adequately transition away from fossil powered cars, while Cesarec did not manage to expand their business beyond Deltaria's borders effectively. Added to that was the newly introduced "fossil" tax implemented by the SSD government, resulting in further losses as car manufacturers were forced to change their approach and transition their manufacturing plants towards more substainability. 

With the merger into the new DAK, the boards of both companies hope to solidify the Deltarian car industry and reinvent its potential. One way of doing so is a focus on hybrid cars. With the global network of PRIME and the expertise of Cesarec in the field of EV's, the new company hopes to find succes in that market and redefine itself. With elections just four months away, hopes are also up when it comes to any new government. The KDU is rising in the polls, partially with a promise to cut the fossil tax down to 2% (currently 10), which would allow the new DAK to use freed up funds to fuel their new ambitions.

The new board of directors has appointed PRIME veteran Goran Kozbašić as the new CEO of the company, with Kozbašić expressing his hopes that "the Deltarian car industry can rebounce from its years of struggle, industry in general and especially the car industry are of vital importance to this country. Despite a move towards a knowledge based economy, i am a firm believer in the need for a strong industrial base. That is why DAK will need to succeed, and that is why we shall succeed."

While PRIME International has merged with Cesarec, its defense subsidiary has been sold on the open market, with PRIME Limited to remain a seperate, privately owned Defense company. The deal to sell PRIME Limited has given the new DAK around 15 billion DTE in direct funding, which the company will reportedly use to modernize its factories in Gradnica.

The Financier is a privately owned Várdissza based business paper with nationwide circulation