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Vanessa Alvarez signed to be official Spokesmodel of Reed Jeweler
Alvarez is "diamond in the rough" says Royal Jeweler
Kaliburg, Grand Duchy of Ananto
January 31, 5698


Alvrez and Jeff Reed in Kaliburg at Winter Fashion Week, last September, before she signed with Kauffman

Reed Jewelers of Kaliburg has announced that they have hired Vanessa Alvarez, 23, of Sulari as their exclusive House model, and have offered her a 5 year contract to model for the company. Alvarez has never done modeling before and Reed is her first contract. Company owner and Royal Jeweler Sir Jeff Reed said Alvarez was a great discovery and is pleased to bring her on board to represent his company. "She's really a diamond in the rough," said Reed. "She was introduced to me by my Sulari Manager, who met her when she came into the store to purchase a pair of stud ear rings. Jessie (the Sulari manager) knew we were looking for a new full time model, and she thought Van would be perfect, so she flew her up to Kaliburg last September and we met at the Fashion Week."

Reed said he would have signed her immediately, except for one problem: Alvarez was not a model. She began working as a mechanic after getting out of National Service, and had no modelling experience at all. "But she is a beautiful girl, and her last name also helps open doors for her that others may not so freely walk through. I knew she would be perfect, but I couldn't do any business with her without her agent. Which she didn't have. So I called up Kauffman (Modelling Agency). Their director of talent acquisition also happened to be in town for Fashion Week, because, where else would he be. And after some arm twisting, and a promise of a contract, he agreed to have the Agency represent her. Poor Van, her head was on a swivel, but we all got all this together for her, and the contract is now finally done, and we've already put her in an ad."

Vanessa Alvarez is, of course, a member of the Alvarez family in Suldanor, and as such, is distantly related to power. "I didn't really grow up that way," she said to Radio Kaliburg earlier this month. "I mean, how many great great greats is it. But of course, that also means that somehow I am also related to Alice Bjorksdattir. But no, my father is a car dealer and my mother is a school teacher. We work for a living, which is why them picking me to be a model is kind of bizarre. It sure pays a lot better than turning a wrench and getting covered in transmission fluid at least once a week. And I get paid to take pictures wearing pretty jewelry, so, it wasn't even a hard choice."

Alvarez is already rapidly growing into a favorite among other models. "She's so unassuming," said Michelle Walters, who models for Casa Gran Cultura in Sulari. "She's this punk rock chick who comes in with this cherry red hair and is like 'this is who I am'. She's definitely got Kelsey Ryan vibes." Bradley Shock, a buyer for Del Valle said "Yeah, she got recruited. Who even does that? Who gets recruited in this business, and by Reed, no less? Van Alvarez does, that's who."

"I think she is a natural in that position," said her agent Grant Wilfing of Kauffman. "She's got this kind of girl next door look about her, if the girl next door played electric guitar in a Noise Alternative band after she got done dropping a transmission in her garage. It's not to say that there's not a model under there. But I think Reed is perfect for her because she's not exactly the most glamorous girly girl, and she's definitely not gonna fill out a Dah wetsuit. She looks great in photos, but I honestly don't think she's ever worn a pair of heels in her life, and putting her on a runway would be a disaster. She knows it, and is glad Reed is the one that made a deal with her. She can put on a ₭65,000 Imperial ruby and diamond necklace and a set of diamond ear rings, and wear jeans and combat boots out of frame and still look fabulous."

This spring Van Alvarez will help Reed market their new line of deeply and richly red Pigeon Bloods, marking the first new batch of Xsampan stones to be retailed in Kaliburg and Sulari in more than a decade. "We have a number of one of a kind pieces that we will be selling," said Reed. "Yes, they will be expensive. Yes, we will also have many more modestly priced pieces also for sale from this recent collection. Of course, our ads with Van will feature the one of a kind pieces. But I do want to say also that these gems were released from House Ananto, which makes them infinitely more precious, and we know our ladies across the Empire will certainly want to acquire more than one of them. So. I would advise our customers, that if you wish to buy these beautiful gems, start saving now for April."

Alvarez is signed with the Jeweler for 5 years and will be the exclusive face of the company during that time. She remains free to work with other companies during this time, but her agent says she wants to gain more experience modelling with Reed before trying to get additional work. "She is very happy with the terms of her Reed deal," said Wilfing. "She says it is a lot of money for almost no work and she would be an idiot to pass up the opportunity."

@LaModa