Kalistan

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Reed launches new Campaign for New Years 5700 Celebration
Ads feature Van Alvarez widely praised in ad community
Kaliburg, Grand Duchy of Ananto
November 20, 5699


Reed Ad for the new Double Diamond Tennis Necklace and matching Earrings

A new ad campaign aimed at those who would like to get gifts for the coming 5700 New Year's Celebration was launched by Reed Jewelers', in Kaliburg this week. The ads, which feature Van Alvarez, the company's public face, contain taglines that are encourage buyers to think of jewelry as sexy or intimate. "Well, the ads are tasteful, if a little bawdy," said ad buyer Alice Overton of The Republic. "But I think that Reed are using the assets they have available to great effect: Van Alvarez is a beautiful woman, obviously, so why not lean into that. Men and women across the Empire have already demonstrated that they don't mind seeing more of her."

"Well, the ads were a little spicy," said Alvarez, the Sulari Native and primary model for the company. "Just a little. Like cinnamon, not like Cayenne. Perfect for the holidays! It was fun. And the photographer, Cathy Redmond did such an amazing job with her lighting and her angles. I look really pretty in these shots, I really like it." Alvarez assured, or perhaps disappointed, millions of Kalistanis by saying the photos were all completely G-rated. "Yes, I was fully clothed in these shots," she said with a laugh. "Sorry guys. You can do what you want with your imaginations."

Alvarez said she also had the opportunity to approve the taglines for the photos. "My agent had negotiated a contract that gives me some creative input on these sorts of things, because Kauffman believes that the models shouldn't have to tolerate say something in an ad that totally misrepresents the model herself. So they showed me mockups of the ads before they sold them and I got to say, Yeah, I like this one, no, that one is a little over the top, yes, this one is funny. I am glad Reed is willing to work with me to protect my integrity: They are a really good company."

The ads feature Alvarez decked out in various configurations of necklaces and matching earrings, all from Reed's recent collections. "Reed has been very successful with Alvarez as their model," said Overton. "Last week they reported that 5699 sales were up by 32% over the previous year, and this can be attributed, they said, to Van's ads, which are putting not only her but also Reed's products in front of consumers in different mediums. Alvarez is quickly becoming known as the Reed Girl, and still has another year on her contract yet. This is a great partnership from Reed's sales standpoint, as well as for exposure for Alvarez."

"Yes, I would like to continue to work with Reed in the future," said Alvarez. "Its a great company and a great culture. They treat their girls right and they also do a respectable business. Yes, they are expensive, but you get what you pay for in their stores, and at least they are up front about their business. If they want to offer me an extension now, I'd take it." Plus Alvarez said last year for her bonus, she had the pick of the store. "Oh yeah, I took the rubies, most definitely. They are so pretty. I got a really dainty ruby chain and matching earrings. Let's just say it was a really nice bonus."

Reed jewelry, including the double diamond tennis chain that Alvarez models above, is now available in Reed stores in Kaliburg and Sulari. All sales of diamond Necklaces that happen before New Years Eve this year will will be eligible for a a free pair of diamond studs or a 20% discount on matching diamond earrings, with some restrictions.

@LLaModa