Luthori

[Ligbruderkrieg]

The Alchester Motor Company and Luthorian automobile as a whole – has been suffering from the decline in demand from domestic and international consumers on new vehicles – according to the reports from the City Journal, automobile exports have seen an unprecedented shrinking period throughout the last decade. Luthorian automobile exports have been cut by 12.5% over this period. This sharp decrease in exports led to a period of reflection – that led to the modern day. 

At the Martwick Auto Expo 5707 – Oliver Frost, the AMC’s CEO announced that the AMC was “changed” and that following years of “internal self-reflection on the methods of production, ad production and their efficacity”, they concluded that the “old ways” weren’t salvagable – and that change “had to come”, he said. He later announced a bold strategy – the AMC, traditionally focused on diesel vehicles will “focus” more “heavily”, according to his words, towards the construction of more “green-loving vehicles”, as he said. But what does that mean? 

That means that instead of producing 64% of diesel vehicles and merely 12% electric vehicles in their new models – they will now produce less than 50% of diesel vehicles and more electric, hybrid and thermic vehicles.  

That move from the sole focus on the producting of thermic vehicles to the more equal distribution of the production focus towards electric and hybrid vehicles seems to be encouraged by the lack of profitability coming from thermic vehicles in this new century. Throughout the world, nations now engage themselves in green transition – aiming at creating an economy which is as “respectful of the environment and its challenges as possible” - this shift from a fossil fuel-dominated economy to a more green-focused economy was seen through Lodamun’s recent Green Compact policy. 

These changes have also impacted Luthori – whose politicians are now talking about “oil overreliance” and have overall adopted an anti-fossil fuel position, former Prime Minister Cameron Seddon’s comments on the coal industry have left scars over this community – with the former head of government calling the industry “outdated”, while no politicians have dared going against the oil industry in which Luthori plays a big role as an intermediary between oil-exporting states and importers through the Luthorian shipping industry. 

But nonetheless, a sharp decrease in demand worldwide for thermic vehicles have been observed, with according to the LBC, it being 22% down compared to last year. This important decrease in demand might simply be a trend but might also confirm itself in the following years – where electric cars might become the mainstream vehicle – and thermic be slowly disregarded as a “outdated” instrument. 

Market access should also be looked upon when understanding this decision, for years now, or even centuries, Luthori’s automobile faced difficulties to penetrate markets through its automobile corporations – specifically in already well-supplied markets such as in Canrille. The Canrillaise market bans the selling of thermic vehicles – crippling the Luthorian car brands, who faces unprofitable ventures in these areas. 

With AMC’s now focusing to an increase of the production of electric cars by 33% by 5715  – a bet has been placed on the reinvigoration of the current automobile market from its decline, specifically the wider international market, while Luthori is one of the largest domestic markets – the main focus of these companies have been beyond the borders of the Empire. 

With the announcement of the new fully electric SUV - the imposant Gallagher – the AMC aims at winning a place in this growingly important market of electric vehicles, a field where Luthorian corporations have mostly been absent due to their own misplaced hubris about the competitiveness of the diesel vehicles.  

The Gallagher is a five-seat SUV, provided with an electric motor – a motor autonomy of 657 km (or 408 mil) and costing around £49.250 upon release. Hailed as an “pinnacle of Luthorian automobile genius” by AMC CEO – it has been bet upon its success by high-ranking corporate leaders to start a “new era” for the company. AMC eyes the modest objective of 38.000 sales by next year – unsure of the success of its new product domestically and internationally.