Kalistan

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Kalistani News in Brief: Casa Gran Cultura launches Major Ad Campaign
Chancellor Announces Climate Summit in Kaliburg; Jones' single "Electric Blue" hits Number 1
Kaliburg, Grand Duchy of Ananto
June 20, 5714


Annie Morrison is the new face of CGC Daily Casuals

Casa Gran Cultura launches Major Ad Campaign
Sulari model Annie Morrison has been named the face of Casa Gran Cultura's Fall Daily Casuals Ad Campaign. The fashion house is making a play for the casuals market and is pushing the Daily Casuals line through a multi Million Peso advertising campaign.

"People know Gran Cultura for fashion on the retail side," said CGC marketing manager Dean Reader. "Much of the name brand items you will see stocked at retail stores is either from Casa Gran Cultura, or is based off things we are doing. We are more fashion for the masses, while we leave the couture to Del Valle. But I think we also need to emphasize that our clothes aren't just cheap mass produced disposable fast fashion. Our clothes are meant to be worn, and used and even, I might add, worked in. We want our ladies looking beautiful no matter what they are wearing: It should not be hard or super expensive. These clothes should bring joy to the woman who owns them."

This attitude and emphasis is encapsulated in CGC's campaign slogan: "The Joy of Looking Good." To push the message home, Annie Morrison has come on board. The Cauffman model has signed a two year contract with CGC to help the company promote its clothing. "I'm thrilled to become the face of this company," said Morrison. "I wear the clothes myself. My family and my girlfriends wear it. I know even Alice Bjorksdattir wears CGC when she's not on a catwalk or in front of a camera. This is an iconic National Brand, and I hope I contribute to them getting even bigger." Stock for CGC rose 2% on the news of Morrison's signing, to K$36.74 a share at Close of Market last Friday.

Chancellor Announces Climate Summit in Kaliburg
Chancellor of the Empire, Lady Melanie Alvarez-McLinn announced Her Imperial Majesty's intention to convene a global climate summit. "The Empress would like to develop a much more green Terra," said Lady Alvarez when making the announcement. "She has all this money that was intended to go to New Englia for their oil. But now its just sitting there, not doing any good. So she would like to put it to use to promote conservation and pollution mitigation programs across the globe."

Lady Alvarez says that the main thrust of the efforts, hopefully will be aimed at counteracting the efforts of certain nations to deliberately heat the atmosphere. "Her Imperial Majesty believes that unlimited combustion of fossil fuels on Terra can lead to dramatic global climate change if not counteracted. While one or two countries are deliberately trying to heat the globe up, the rest of us should cooperate to undermine that effort, to prevent radical shifts in our environment, pollution in our atmosphere, raising sea levels and destruction of species. The selfish interests of one or two countries should take a backseat to the needs of humanity and every single species of plant and animal life that will be affected by this wanton pollution of the atmosphere, ground and water."

Chancellor Alvarez said the fund which was intended for New Englia sits currently at nearly K$45 Billion Imperial Pesos. "She wishes to use that money to promote clean renewable energy, forest conservation, wildlife protection, and reducing dependence on oil and fossil fuels." Asked if such an effort will undermine oil prices, the Chancellor answered, "I think Her Imperial Majesty would answer that collapsing oil prices by reducing demand would be a happy side effect, but the main thrust is, of course, promoting a clean environment." Invitations are explicitly sent to all nations to discuss and coordinate global efforts.

Jones' single "Electric Blue" hits Number 1
The Single "Electric Blue" from Thomas Jones' recent double LP Nordhaus has hit number 1 on KRTVN's flagship Top 40 Singles Poll. Number 1 signifies the most requested, purchased, downloaded and streamed song in the Empire. As such this is a significant accomplishment for Jones, marking the first Number 1 single for the Art Rocker since 5708's "The Taste is Not So Sweet".

"Electric Blue" channels the zeitgeist, with people noting similarities between it and the music of Luxon's Leaf in its driving metronomic beat, instrumental guitar, walking rhythm bass and drum foundation, and sparse lyrics. Jones' music does include synthesized strings, as well as his trademark tenor sax, and certainly comes from the cannon of music on the rest of Nordhaus, but both Jones' long time fans and newer fans of the band Leaf note the aesthetic similarities between "Electric Blue" and songs off of Leaf's debut like "Spark of Life." (Leaf's album was being recorded contemporaneously with Jones' Nordhaus, but both artists say they did not see one another during the recording of their respective albums.)

"It's probably a happy coincidence," said Jones when he got the news of his new number 1, and was asked about the similarities to Leaf's style. "Leaf does things with their music that I'm not doing, and those effects are really cool. They just come from a different place, and so I'm lucky that I probably benefitted from their fans hearing something in my music that they found familiar and welcoming. We run in the same circles, no doubt, but if I ripped anyone off, it was the experimental minimalist Gunter Schneider-Konnig, a guy I met in Nordhaus and went to a number of his shows before he sadly killed himself. This song was a tribute to his music and his style. I'm glad it fits here in Kalistan."

You can check out the new video for "Electric Blue", Thomas Jones' new Number 1 Single from his 5713 Album Nordhaus, out on KMI now.

[Video: https://www.youtube.com/watch?v=rd67ttjSeNA]
"Electric Blue", directed by Saul Singh, for Thomas Jones' new Number 1 Single

@TheRepublic