Kalistan

[Doc]

Miramar begins International Ad Campaign for Gaduri Coffee
Gaduri actor Miguel Hernandez selected to be Brand Spokesman
Yoshimi, Duchy of Suldanor
December 14, 5603


Miguel Hernandez, himself a former Coffee Grower, has been hired to represent Gaduri Coffee

Miramar has begun a long planned international television, radio and internet campaign to promote the purchasing of Gaduri Coffee internationally.  Miramar, along with several large Gaduri Investors, have significant money invested in the Gaduri Coffee Industry, and would like to begin selling the product outside of Seleya.

"Gaduri coffee is a very profitable industry in Gaduridos," said Miramar spokesperson Ana Jimenez, in Yoshimi.  "But the goal now is to significantly expand markets across the rest of Seleya and to coffee drinking parts of Terra.  We are developing our advertising campaign to promote Gaduri coffee internationally, as well as a very aggressive price point designed to encourage those who currently rely on other sources to switch to Gaduri Coffee."

Jimenez said that Gaduri coffee is better coffee in many ways than coffees which dominate the market.  "The coffee producing areas of Gaduridos are considered some of the best lands, in terms of soil composition and climate, for producing coffee in the world.  The entire nation sits well within the tropics, but the elevations that Gaduridos has in Vintalli and Manzamal allow for the right temperatures and moisture to reach the plants.  Coffee grows so well in Gaduridos that they can afford to offer several different varieties and grades, while other nations tend to specialize in one particular type."   Gaduridos is already the primary source of coffee in the Anantonese Empire--In Kalistan alone, drinkers consume more than 100 billion cups of coffee each year, and add more than ₭12 Billion in taxable profits alone for Gaduri Growers by itself last year.  "Its time to share our secret with the rest of the world," said Jimenez.

Logo for 100% Genuine Gaduri Coffee, by SNdCG/Miramar

As part of the advertising campaign, Miramar has hired an ad agency to create an immediately recognizable logo featuring a fictional character known as Alberto Gomez.  "The print ads feature Alberto Gomez, a composite character that represents the traditional Maestro Cafetero, sharing a cup of coffee with another cafetero, perhaps while taking a break," says Jimenez.  "The ad encourages people to look for the logo, and associate that with the high quality varieties of Gaduri Coffee.  The tag on the ad is 'Hand Selected by Alberto Gomez', to suggest that this master craftsman personally selects and grades only the best coffees for sale."  The television ads feature the actor who portrays Alberto Gomez, Gaduri coffee grower turned actor Miguel Hernandez, re-enacting the daily activities of the Cafetero, paying close attention to selecting particular coffee berries, and other processes used in Gaduri coffee production such as sorting, roasting, aging the roasted beans, and packaging.

"We want to express with these commercials that Alberto Gomez is not a caricature or a mascot, but that he is a master craftsman who takes his profession very seriously," said Jimenez.  "His is therefore symbolic of all Gaduri coffee growers, and the care and expertise he puts into selecting just the perfect coffee berries, roasting them to perfection to get at the rich full flavored coffee beans, and aging them until they are just right will yield coffee drinkers Terra wide a superior cup of coffee, which is not too bitter like some coffees, or too greasy, or just too weak." 

There is nothing that other countries can do about the quality of their coffee, said Jimenez.  "The fact is, when coffee began arriving from Gaduridos, not only was it better quality, but it was also significantly less expensive than the foreign brands, so one cannot blame Kalistan for making the switch."  The only place foreign brands still keep a foothold is in boutique coffee shops, where people go for a "foreign" experience.  "Gaduri Coffee comprise the preferred daily brands of more than 35 million Kalistani Households now."

The "Buy 100% Genuine Gaduri Coffee" ads will be broadcast over satellite and radio internationally, and advertising space will be purchased in international magazines, newspapers and periodicals.  "Miramar looks to spend more than ₭5 million on this ad campaign to raise awareness of Gaduri Coffee," said Jimenez.  "With luck, we may even get some tea drinkers to switch.  That would be the gold standard!"

You can watch the first television ad for Gaduri Coffee below.

[Video: https://www.youtube.com/watch?v=AEhK8oAT_nU]
100% Genuine Gaduri Coffee spot "Hand Selected by Alberto Gomez Spot 1, :22secs"
Sindicato Nacional de Cafeteros de Gaduridos

@LaModa