Kalistani Major History

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KMI makes move to court Gaduri and Egelian-Language Musicians
"Massive Market for Egelian Speaking Population is underserved in Kalistan" says A&R executive
Kaliburg, Ananto
January 30, 4880


Maria "La Mas Mala" Castro releases her debut "La Mala" on KMI this month

As ARC releases the FOMAT IX album which features predominantly music of an international flavor, their chief competitors in the Kalistani Music Industry, KMI seemed to miss a trick. Usually, a deal like FOMAT would go to KMI, given their long history in the Republic and reputation for making music that tends to be more pop and electronic. But late this month, KMI fired back with an LP release "La Mala" by new artist La Mas Mala, which is the name of singer/songwriter Maria Castro, of Yoshimi Suldanor. Her debut record is exclusively in Egelian, making it the first major album in Kalistan to be recorded entirely in Egelian, and the choice to record and release this record with significant industry and promotional support in the Republic points at a marketing switch made in KMI late last year.

"We realize that the massive Egelian speaking market is dramatically underserved," said A&R representative Jose Funtes. "KMI is taking steps to begin to remedy this, and with luck, we may start to see some diversity in Kalistan's music scene."

Fuentes stated that the release of "La Mala" is part of a multi year, multi-million Ruble effort to attract Egelian-speaking artists to the Label. "Included in our strategy is a desire to work with musicians from the booming music scene in Gaduridos," said Fuentes, who noted that Gaduridos sent Los Angeles Rojos to FOMAT IX and is now also promoting pop singer Chaparra across Gaduridos. "Here are two great artists there who are incredibly popular among Gaduri music lovers, and we think that if either or both of these acts even toured up here, they would sell out every single show they put together. Who can imagine who else Gaduridos is going to come out with next?"

Los Angeles Rojos and Chaparra are just the "tip of the ice berg" said Fuentes when it comes to Egelian language music. "We have hundreds of musicians right now who are doing flemenco-influenced hip hop, reggae en Egelian, dance music and so forth, and there is a massive demand for this type of music. KMI wants to be in on the ground floor of this growing scene in Kalistan, and make it possible and attractive for Gaduri Artists to tour Kalistan and vice versa."

So far, La Mas Mala is at the vanguard of the nascent Kalistani Musica Egeliana scene, though without a doubt, commercial success for La Mas Mala will lead to the opening of doors for other artists who perform in Egelian. "All I know is that at the end of the day, 85% of the population speaks Egelian as either a first or second language, and right now there are no Egelian Language songs in the top 10. From a industry standpoint, the math isn't that hard," said Fuentes.

[Video: https://www.youtube.com/watch?v=iW638CXVu8A]
"La Mala" was released yesterday, January 29, on KMI Records, and her album's first single "El Trato" debuted at number 5 on the Kalistani Hot 100 this week.