31-05-2025, 12:34 PM
ISTALIA TODAY | CULTURE & SOCIETY ![[Image: hz83nLal.jpg]](https://i.imgur.com/hz83nLal.jpg)
After years of waiting and suspensions, the Istalian fashion industry is ready to return to the international spotlight: the first Milona Fashion Week of the new era is now upon us. Organized by AssoModa, the national association of Istalian fashion, with the joint support of the Ministry of Economy, National Industry and Trade and the Ministry of Culture and Education, the event has the ambitious goal of bringing the Istalian fashion industry back to the top of the world scene, renewing a tradition that has marked the cultural and productive history of the country.
Remembering the golden age of the sector under the Third Empire, when Istalia and Lourenne dictated the law in the world of haute couture, the big names and historic maisons are preparing to regain the limelight. Narsece, Zungaro, Barattini, Ermenegildo Brega will open the catwalk with their iconic collections, while new promises such as Casa Lucci, Miranda, Carlo Zanin and numerous emerging houses will compete for the attention of the international press and buyers.
AssoModa, also supported by official state channels, has already started a dense network of contacts with the main organizations in the fashion sector of numerous foreign countries, as well as with some of the most prestigious international fashion houses, with the declared aim of bringing the global crème de la crème to the Milona catwalks. The ambition is clear: to make once again the Milona Fashion Week not only a showcase for national talent, but a global crossroads of style, creativity and innovation, relaunching Milona as one of the great fashion capitals of the planet.
Milona, capital of the Ferano region, is preparing to experience intense and glittering days. The city's exhibition area, completely renovated in the last five years, will host a good part of the official events, but the fashion shows and showcases will also housed in the historic locations and most prestigious buildings in the city center. As per tradition, the city will transform into an open-air stage, with events, parties and urban installations that will accompany the fashion week, attracting not only professionals, but also thousands of tourists and enthusiasts.
To underline the symbolic and cultural importance of the event, the High Patronage of the Imperial House has be accorded, which will contribute directly through the GFCAB. The Grand Princess of the Crown, Melissa, will be the exceptional patroness of the event, a gesture that confirms the national prestige of the revival of the fashion sector as part of the new cultural and productive impetus of the country.
But the excitement is not limited to Milona. Castiell 'e Sciorenza, the city mirrored in the waters of the Bellavista, has long since returned to make itself heard in the national fashion scene. Since 5633, with the support of the local Chamber of Commerce and the commitment of Michelangelo Mascetti della Lungara, descendant of an ancient noble family of the city recently honored with the reconstitution of the ancient family title of Count of Lungara by the Emperor to honor and celebrate his efforts for the resurgence of the sector in Castiell 'e Sciorenza, the city has relaunched two historic events: the Gran Fiera ModaPelle, a showcase of excellence for luxury fashion houses and artisans specialized in leather and hide processing, and the Scarpashowcase, an unmissable event for footwear and accessory manufacturers.
Everything suggests that Istalian fashion is ready to reclaim its place of honor among the capitals of taste and style, bringing Milona and the whole of Istalia back to the center of the scene, where tradition and innovation once again intertwine in the name of elegance.
Milona shines again: the first Fashion Week of the new era
Milona and Castiell 'e Sciorenza turn the spotlight back on Istalian fashion: between catwalks, tradition and innovation, Istalia aims to reconquer the global scene
April 5646 - International Edition
After years of waiting and suspensions, the Istalian fashion industry is ready to return to the international spotlight: the first Milona Fashion Week of the new era is now upon us. Organized by AssoModa, the national association of Istalian fashion, with the joint support of the Ministry of Economy, National Industry and Trade and the Ministry of Culture and Education, the event has the ambitious goal of bringing the Istalian fashion industry back to the top of the world scene, renewing a tradition that has marked the cultural and productive history of the country.
Remembering the golden age of the sector under the Third Empire, when Istalia and Lourenne dictated the law in the world of haute couture, the big names and historic maisons are preparing to regain the limelight. Narsece, Zungaro, Barattini, Ermenegildo Brega will open the catwalk with their iconic collections, while new promises such as Casa Lucci, Miranda, Carlo Zanin and numerous emerging houses will compete for the attention of the international press and buyers.
AssoModa, also supported by official state channels, has already started a dense network of contacts with the main organizations in the fashion sector of numerous foreign countries, as well as with some of the most prestigious international fashion houses, with the declared aim of bringing the global crème de la crème to the Milona catwalks. The ambition is clear: to make once again the Milona Fashion Week not only a showcase for national talent, but a global crossroads of style, creativity and innovation, relaunching Milona as one of the great fashion capitals of the planet.
Milona, capital of the Ferano region, is preparing to experience intense and glittering days. The city's exhibition area, completely renovated in the last five years, will host a good part of the official events, but the fashion shows and showcases will also housed in the historic locations and most prestigious buildings in the city center. As per tradition, the city will transform into an open-air stage, with events, parties and urban installations that will accompany the fashion week, attracting not only professionals, but also thousands of tourists and enthusiasts.
To underline the symbolic and cultural importance of the event, the High Patronage of the Imperial House has be accorded, which will contribute directly through the GFCAB. The Grand Princess of the Crown, Melissa, will be the exceptional patroness of the event, a gesture that confirms the national prestige of the revival of the fashion sector as part of the new cultural and productive impetus of the country.
But the excitement is not limited to Milona. Castiell 'e Sciorenza, the city mirrored in the waters of the Bellavista, has long since returned to make itself heard in the national fashion scene. Since 5633, with the support of the local Chamber of Commerce and the commitment of Michelangelo Mascetti della Lungara, descendant of an ancient noble family of the city recently honored with the reconstitution of the ancient family title of Count of Lungara by the Emperor to honor and celebrate his efforts for the resurgence of the sector in Castiell 'e Sciorenza, the city has relaunched two historic events: the Gran Fiera ModaPelle, a showcase of excellence for luxury fashion houses and artisans specialized in leather and hide processing, and the Scarpashowcase, an unmissable event for footwear and accessory manufacturers.
Everything suggests that Istalian fashion is ready to reclaim its place of honor among the capitals of taste and style, bringing Milona and the whole of Istalia back to the center of the scene, where tradition and innovation once again intertwine in the name of elegance.