Kalistan

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Lady Jennifer Connor becomes "MV Girl" at Sulari Car Show
Signs exclusive 2 year contract with MotorVrassa
Sulari, Duchy of Suldanor
November 10, 5666


Lady Jennifer Connor will star in a series of print and television ads for MotorVrassa

MotorVrassa's new campaign kicked off this week with the unveiling of the new MV-2 Long Range Electric Vehicle, at the Sulari Car Show, the annual trade and hobby show which displays new products from Kalistan and the International Community's manufacturers, as well as the efforts that car enthusiasts have taken to modify their vehicles. The Annual show includes nightly races at the Sulari Duchy Speedway, and plenty of booths from car parts dealers for those who want to take the standard stock models and modify them to their own specs.

The Sulari Show allows each car company to unveil new designs and give people a heads up with regard to what to expect in the new car space for the up coming year. And this year, all eyes were on MotorVrassa's pavilion as their new spokeswoman, and future Empress Consort, Lady Jennifer Connor, presented the new MV-2 Long Range Electric Vehicle, MotorVrassa's new sedan design that increases range per charge by more than 75 miles through using lighter materials, a more efficient powertrain, and a more efficient energy return system than previous models.

The new car was impressive, but more impressive was the news that accompanied Lady Connor's appearance at the trade show: The fiancé of the Crown Prince and future mother to the Heirs to the Throne of Ananto and Kalistan had signed a two year exclusive contract with MotorVrassa to appear in print, television and radio ads for the automaker. "Connor's face, voice and likeness will be associated with MV for probably the rest of her life," said advertising executive Gail Howard, of Sun City Consultants in Sulari. "She's officially the 'MV Girl'. The contract is worth ₭4.6 million Imperial Rubles. During that time, she will also travel across the nation and to everywhere MV sells cars, and will hold guest appearances to advertise MotorVrassa's various products." Her fee is considered a record fee for product advertisements, and allows her to bring her own money into her upcoming marriage to His Highness the Crown Prince Fredrick Ananto-Collins.

The advertising campaign, inked last week between MV and Lady Connor's agents at Kauffman allows her to have final editorial say over what is published using her image or likeness. "Lady Connor has one of the most recognizable faces in Seleya at this particular moment, second only to Her Imperial Majesty herself," said Howard, who is running the MV campaign for the next two years. "She's going to sell a LOT of cars for that company. Paying her well and letting her protect her image is the least they can do. She is a beautiful woman, and sometimes its easy for people like this to get into situations where they get bad advice. But she's also pretty shrewd, and is always looking out for her future: When her modelling career ends, she's still going to be the Wife of the Emperor, and she will graduate from being the face of MV to the face of the whole Empire."

MV was reportedly very pleased with the ability to sign Lady Connor to an exclusive deal. "She had plenty of other offers," said Marketing Director for Sales, Olivia Petty. "We didn't even give her the most money. But I think we were the ones who looked at what she wanted and said 'How can we make you happy?' rather than throwing a bunch of money at her. She drives a hard bargain, but I think she has a great agent, and knows what she wants. Selling cars is just a thing for her: I will say, the car could sell itself, but the same car looks a lot nicer with her standing in front of it."

MoCo, also present at the show, is highlighting its new line of sport utility vehicles, for those who wish to off-road. "As all vehicles in Kalistan are electrical, getting an SUV with the kind of torque needed to pull a horsetrailer or to climb up a mountain is still a problem that plagues us," said MoCo Chief of Design James DuGarde. "But MoCo does a good job with the cars we offer. We've been putting a lot of money into continuous transmission that allows for the vehicle itself to select the correct gear for the job, and we think this is where we are going in the future."

MoCo still leads the car market in Kalistan, despite the upstart MV posting profits for five years straight. "MV is a growth company," said Petty. "We are small: We currently only have about a 19% market share for all new cars. But that's up over the last 10 years from nothing. And its all coming from MoCo's former customers who want to try something new, something trendy, something hip. We think Ms. Connor's addition to our team is gonna be a big part of this: She's fresh and cool, she's 'in' right now, she's the image we want for our company."

The appearance of Lady Connor at the show as the Spokesmodel for MV drew a very large crowd, even by Sulari Car Show standards, and she ended up staying behind after the noon presentation for photos and autographs from fans and well-wishers, all of whom say they were already at the show but came to the MV pavillion when they found out she was there. She took photos with the show's attendees for more than an hour, and then was on hand for a 2 O'Clock presentation as well.

@LaModa