Kalistan

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Princess Nicolette named Dah Surf Co. Brand Ambassador
"Dah is premier surf gear," says Her Highness
Luxon, Grand Duchy of Ananto
September 10, 5669


Princess Nicolette tries her hand at modelling while surfing

Her Highness, Princess Nicolette Ananto-Collins, recently mustered out of National Service, has been signed to represent Dah Surf Company in their upcoming marketing campaign. "No, I'm not a spokesmodel," said the Princess. "I endorse the brand because I use the brand. Dah is just premier surf gear. I surf only in Dah wetsuits, I only use Dah boards. This company has been with me my entire life, and I would like to get more people into surfing internationally, so I decided to work with Dah to carry the brand around the world."

The Princess immediately took to the waves throughout the month of August, and though she did not qualify for Luxon this year due to her completion of her National Service, she was still in Luxon for the competition, and sat with the Dah reps in the Dah tent. "There are a few new companies starting now to try to catch up to Dah in terms of marketing surf gear," said brand manager Keith Yeager. "Regal Boards is probably the best of the competitors we are seeing out there now: of the top five surfers on the circuit, one of them, Brad Milligan has chosen to ride Regal, and he does really good. Only some of that is, of course, the board: He's really an excellent surfer." Milligan went on to place third at Luxon, but Regal boards got a big boost from his overall Summer 5669 performance.

Princess Nicolette, or Nicki as she prefers these days, will surf in Luxon until later this month, when she is expected to fly to Xsampa to follow up her brother's visit last year, and perhaps introduce Dah to the Dovani Market. "Dah has had a little bit of opportunity to do some market research," said the Princess. "But surfing is still very much a novelty in Xsampa. Dah was thrilled to learn that the board my brother borrowed from the young people he surfed with was one of theirs. So these boards are getting overseas somehow: Dah's reputation reaches to the other side of the planet, somehow."

Xsampa is the first stop in the Princess' multi country itinerary. "Well, see: they want to take pictures of me, you know, standing on the beach next to their board, surfing, some action shots. We all know sex sells in advertising, and yeah, I think its pretty romantic to see a photo of a good looking girl or guy doing something exciting like surfing in some exotic location. They want to make a calendar out of it for next year, and I'm going to be one of three girls and two guys to be featured in their calendar. So I guess it is modelling in a way. I'm not in the picture for fashion purposes: I'll mostly be in action shots where I'm pulling out of a tube carving up some gnarly face, but yeah, I'm definitely gonna look good doing it. I figure, if people are gonna be staring at me anyway, I'm gonna be thrashin!"

The Princess expects to be back in Kalistan by New Years where she will take a few months off, before she begins preparing to compete in the 5670 surfing season. "I feel confident that I picked up pretty much where I left off," said the Princess. "I was stationed in Luxon, and my job as a typist in the Admin section left me plenty of time to ride off the the shore and get some surfing in during the weekends. So I didn't lose a lot of practice time, really. I was surfing the Swell the entire time. Next summer I'm going for the Crown!"

Dah reported that Her Highness, the Princess agreed to become Brand Ambassador for the sum of ₭1 Imperial Rubel a year. "She wouldn't take anymore," said Yeager. "Believe me, we offered it: Do you have any idea how many surfboards we're gonna sell once that calendar comes out? How many tons of surf wax? But, she wouldn't take it. I think she is just looking for something to do that allows her to surf as much as she can and to promote the sport." For its part, when the announcement that Princess Nicki had agreed to become Brand Ambassador, Dah Surf Company's (DSC) stock rose 15% in the KalSiE.

@LaModa